About
I am Cody Stidham
I lead product for a $4B+ B2B commerce platform. Most of my work starts where the dashboard says one thing and the customer does another.
At Mohawk Industries I own product strategy for the company's B2B ordering platform: 50,000 dealer accounts and 2.6 million orders a year. The platform is being replatformed to SAP Commerce Cloud and Bloomreach. I was asked to scope what the next platform should be, translated conversations across the business into the RFP requirements, sat on the council that selected the implementation partner, and own the product program from here through go-live.
The pattern in my work is that I change what gets built by proving what the numbers actually measure. The most useful thing I do is not adding features. It is finding the account, the workflow, or the metric that the platform average is hiding, and pointing the roadmap at it.
I ran ecommerce end to end at RotorCorp, an aviation parts distributor, where I built a Google Shopping integration over a weekend after seeing international buyers stall waiting on phone confirmation across time zones. Before that I forecasted demand for high-volume ecommerce categories at Wilson Sporting Goods and managed key accounts, including catching an early COVID demand shift from premium to entry-level and securing inventory ahead of it.
Outside the day job I run Showroom Standard, a research program measuring the local dealer websites where manufacturer demand actually lands. The Last Mile Is Where Demand Changes Hands is the first published paper from that work; the corpus is now 25,000+ sites screened and 7,700+ verified.
I am pursuing an MS in Artificial Intelligence at CU Boulder and I use it the way I use everything else: to build small tools that make messy inputs easier to inspect, challenge, and use. Writing is part of the work; Pulling Threads is where it lives.