Selected Work
Product work on a B2B commerce platform, and independent research on dealer websites.
I translated stakeholder input into the RFP requirements for a B2B ordering platform's replatform, and I own the product program for the platform going forward. The cases below cover that work, how I check what a platform's numbers measure before a roadmap is built on them, and the independent research I run on dealer websites. The Shape Under the Average sets out how I interrogate a metric before it becomes strategy.
Case studies
Case Study
Rebuilding the Platform 50,000 Businesses Order Through
Taking years of platform experience, stakeholder input, and turning it into a path forward.
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The Average That Hid the Business
One number stood in for the whole platform. It was real, and it was about something else.
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Measuring an Industry That Had Never Been Measured
Building the instrument was the work. The finding was what the instrument was for.
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