Writing
Essays, field notes, and reflections on the layer between data and decisions.
Pulling Threads is the series and the newsletter. It runs on what turns up between what a system reports and what people actually do.
Subscribe to Pulling Threads
Field Notes
The Pulling Threads series. B2B commerce, dealer websites, and the parts of the customer journey that go unmeasured.
The Thread That Wouldn't Let Go
When sales are rising, bad measurements get to hide.
Read more →The Case Never Arrived
A project came down from the top with no data behind it. We put it through due diligence like anything else.
Read more →Your B2B Platform's Real Competitors
Dealers stopped comparing B2B platforms to each other. The bar is now every good checkout on the internet, and the fallback is a phone call.
Read more →The Things We Keep
Creating is the fun part. Walking away is the work.
Read more →The Shape Under the Average
How I interrogate institutional metrics before they become strategy.
Read more →Notebook
Personal essays. How the work gets done, and what it costs.
Stick With Your Day Job
Trying to whittle a whale by a campfire, and what I saw when I sat back from the work.
Read more →I Used to Stop Here
A field note on ADHD, obsessive curiosity, AI, and the gap between seeing the answer and finishing the work.
Read more →